We seek to be passionate agents of change—

for our clients, our staff and society.


Are you in the top eight percent?


A recent IBM study with executives at 320 global companies representing 26 industries in 31 countries discovered that only eight percent of these organizations “boast advanced programs that implement sustainability-leading practices, realize tangible and measurable business benefits from these initiatives and, most important, gain new competitive advantage in their markets through sustainability-driven innovations."


Sustainable enterprise innovators (the eight percent) are an elite group with some common characteristics:


• Sustainability is core to their business strategy.

• Their sustainability program is positioned for competitive advantage.

• They have a comprehensive, “mature” sustainability program with an established management system and network alignment.

• They target, measure and monitor sustainability performance.

• They achieve significant value in all areas of cost efficiency, risk reduction, brand and reputation enhancement, and growth, scoring 17 and above on an index totaling 20.”


Read the complete IBM report


The Challenge

Research clearly indicates that ethical business equals more profitable business, and that success or failure hinges on a company's reputation. So, how can your organization gain competitive advantage in the marketplace and differentiate through sustainability-driven innovation? idgroup can help you find the answers.

The Result

idgroup creates strong brand reputations by aligning identity, perception and performance. We have a 20 year track record of success helping organizations transform from good to great. We partner with leaders to solve challenges and bring vision to life through our customized multi-phased process called Branding from the Core®. Our approach ensures clients achieve sustainable competitive advantage, build more capable organizations, and see measurable results by aligning performance and perception.


Click here to read about our work with sustainability leader Interface Global and our CEO's relationship with founder and chairman Ray Anderson (1934 – 2011).


Engage idgroup. The journey to take your organization to the next level of success begins by sitting down with a member of our team. Join us for a cup of coffee and share your story. Share your vision. Let’s discuss how to move business-as-usual to business-as-it-can-be.


Let's talk. 850-438-7823

Selected Creative Work



  • 1
    Achieve sustainable competitive advantage
  • 2
    Build a more engaged organization
  • 3
    Produce measurable results
  • 4
    Identify highest-value opportunities
  • 5
    Address critical challenges
  • 6
    Ignite innovation

Overall Outcomes











New relationships begin with a good cup of coffee and great conversation. Let's talk. 850.858.0862


Our team, lead by Mona Amodeo, Ph.D. operates nationally out of Pensacola, Florida  and Cleveland, Ohio. We work with conscientious and entrepreneurial leaders from the private, public, and not-for-profit sectors to secure strong reputations.


View a complete list of our services.


More Selected Case Studies

idgroup creates strong brand reputations by aligning identity, perception and performance. We call it Branding from the CoreĀ®.

Our Location

  • Pensacola

    300 East Intendencia Street Pensacola, FL 32502

    p 850.438.7823
    f 850.438.7820